Rado, the pioneering watch brand of high-tech materials and design in the Swiss watch industry, debuted today in Nantong Wenfeng World. Mr. Wan Zhifei, Vice President of Swiss Rado China, and the famous Taiwanese artist black Chen Jianzhou cut the ribbon for the flagship store opening. At the same time, the opening ceremony of the new store under the theme of the brand’s latest ‘Lohas-Freedom’ added climax to the day’s activities. The opening section of the latest advertisement and promotion film of Swiss radar global brand spokesperson Andy Murray, more Set off a summer sports wind for the audience. A 3D photography area was set up at the event site to integrate the RADO HyperChrome series of watches into the cool summer scene, interact with the on-site models and guests, and enjoy it, showing a personal and stylish attitude to life and the high-tech ceramic watches. perfect combination.
As a guest of this opening ceremony, and also a friend of RADO Swiss Rado, Chen Jianzhou’s fashionable and healthy image, and the spirit of constantly challenging himself for breakthrough and innovation all complemented the Swiss Rado. At the opening ceremony, he shone on the stage with a cool summer sports outfit, which caused warm applause from many fans. As a fashionable hipster, he even interacted with the guests and shared his summer collocation experience, interpreting the various ‘watches’ of the HyperChrome series watches in different scenes, adding more color to this hot summer. At the event site, Chen Jianzhou was very happy to say: ‘I personally like the HyperChrome series of watches very much. Its diverse design styles also allow everyone to find a watch that suits them, highlighting their unique personality. Technically, its integration has reached a new level, setting a new benchmark for the high-tech ceramics field. In addition, high-tech ceramics are not easy to wear and light wearing experience, and it has become the best choice for summer. ‘
Looking back, the RADO Swiss Rado is the first high-end watch to enter the Chinese market. It has been adhering to the market with amazing insight and keen sense of business. Nantong Wenfeng Grand World flagship store has confirmed the Swiss Rado Dare to be the pioneering spirit of the world, it is located in the top position of Nantong’s top business district, bringing comfortable shopping experience and professional service to Nantong. This flagship store covers an area of 60 square meters. The entire store continues the RADO Swiss radar watch’s consistent design style. In addition to its simple and modern design, it boldly uses high-tech materials to highlight the brand DNA of the RADO Swiss radar watch: for technological innovation. The constant pursuit and breakthrough attempt of material application. The spacious store environment is equipped with multiple independent display showcases. In addition to the best-selling classic watches, all new watches including the HyperChrome series have been unveiled. There is no doubt that its opening will inject new vitality into the Nantong watch market.
Mr. Wan Zhifei, Vice President of Rado China, said at the opening ceremony: ‘Entering 2013, the development of RADO in China’s watch market has entered a new acceleration period. Currently, it can be used in second- and third-tier cities. Seeing the footprint of Swiss radar, the brand spirit of ‘not easy to wear’ has long been rooted in people’s hearts. As the earliest open coastal city, Nantong has occupied an important position in the development pattern of the Chinese market. With the reinstallation of the new flagship of Swiss radar At the opening, we hope to present the most innovative and high-tech ceramic watches to watch lovers in Nantong, and also hope to pass on the attitude of “Luohuo • Zhou” to every energetic, fashionable and avant-garde young consumer. By.’
RADO Swiss Radar HyperChrome Series Watch
Since the advent of the new HyperChrome series of RADO, Rado has set a new benchmark in the field of high-tech ceramics, and has adopted a precision injection molding process to create an integrated (single structure) high-tech ceramic case. This series combines high-tech ceramics with platinum-gold, gold or rose-gold Ceramos ™ titanium carbide cermets. It is matched with a variety of materials such as stainless steel and diamonds. With sophisticated and rigorous manufacturing processes, Rado’s unique Swiss radar is unique Design style and intensive watchmaking craftsmanship.