Chinese Men’s Basketball Professional League Enters Tag Heuer Tag Heuer Time

The brave returned without fear and glory, without fear under pressure. Today, Swiss pioneer watch brand TAG Heuer, TAG Heuer adheres to the firm belief in promoting the development of the Chinese basketball industry, and has returned to the Chinese Men’s Basketball Professional League, officially becoming the official timekeeper and official watch of the CBA League.

   Mr. Jean-Claude Biver, President of LVMH Group’s Watch Division and CEO of TAG Heuer, TAG Heuer, Mr. Yao Ming, Chairman of China Basketball Association and Chairman of China Basketball Association (Beijing) Sports Co., Ltd., LVMH Mr. Benoit Toulin, President of Group Watch & Jewellery Greater China, Mr. Leo Poon, General Manager of Tag Heuer Greater China, Mr. Loic Biver, Head of Marketing of Watch & Jewellery Greater China, LVMH Group, Qi Meet in Langrun Park, National Development Institute, Peking University, and witness the most influential basketball game in China entering Tiger TAG Heuer!

   TAG Heuer’s passion for basketball is not limited to the fierce competition of every second. In order to fulfill its firm commitment to promote the development of Chinese basketball, the brand will also work with the CBA League to design an incentive mechanism for first- and second-year rookies, and support and pay attention to Chinese young basketball talent development of.

   At the same time, TAG Heuer will also release a Formula 1 series chronograph specifically for the CBA League. Basketball and racing jointly pursue speed and precision, which is also consistent with TAG Heuer’s competitive genes flowing in the blood. Upholding the desire and pursuit of victory, Tag Heuer is willing to use this to help the CBA league flourish.