Piaget Piaget Time-limited Watch Exhibition Xi’an Station Bright Unveiling

On October 25, 2019, Xi’an-The Piaget Time-limited Watch Exhibition organized by Piaget, the Swiss master of fine jewelry and watches, was unveiled at SKP in Xi’an. In this exhibition, Piaget used a number of classics to tell the brand’s outstanding heritage for more than 100 years. On the day of the opening ceremony, Mr. Franky Wong, the business director of Piaget China, and Mr. Han Gongyi, the manager of Xi’an SKP, appeared at the scene to witness the new chapter of Piaget in Xi’an.

  Stepping into the exhibition hall, many Piaget products came into view. The display cabinets in the four areas brought the Piaget’s ultra-thin craftsmanship, excellent metalworking, brilliant colors and bright light, making the past guests stop to watch the tasting. The bold creative style is combined with the fine watchmaking craftsmanship inherited to this day, creating a unique Piaget style. Precious and charming antique watches create unique beauty with superb metalworking, ultra-thin movements and colorful gemstones. Altiplano ultra-thin watches, Emperador watches, LimelightGala watches, ExtremelyLady watches and Piaget luxury jewelry wrist watches The watch is in the same vein as the antique watch. Strolling through it, guests can enjoy the Piaget fine watchmaking experience as if they are in the time corridor.

  At the event, Mr. Franky Wong, the business director of Piaget China, said: ‘Since its establishment in 1874, Piaget has always insisted on ‘doing better than what is required’. The pursuit of the ultimate faith has promoted the brand to continue to create extraordinary masterpieces. The artisans in the workshop are like artists, turning creative ideas into pieces of art-like jewelry and watches. We hope that through this exhibition, we will share the profound craftsmanship and boldness of Piaget’s more than 100 years. Creative style. Xi’an, as one of the four ancient capitals of the world, has deep historical and cultural heritage and continuous innovation in inheritance, which coincides with the brand spirit that Piaget has always adhered to. Hope this exhibition will start a new journey in Xi’an and will Piaget’s legacy and craftsmanship are passed on to more consumers. ‘

Classic heritage excellence

  In 1874, Piaget was born in LaCôte-aux-Fées in the Jurassic Mountains of Switzerland, devoted to the pursuit and mastery of ultra-thin watch technology, and has an inextricable bond with ultra-thin watchmaking. On the basis of inheriting superb craftsmanship and bold innovation spirit, Piaget introduced the historic 9P manual winding movement and 12P automatic winding movement in 1957 and 1960. When they debuted, they were amazed by the world and pushed the ultra-thin technology. To a new height, it has become the iconic craft of the brand ever since.

Brilliant colors


  The launch of 9P and 12P ultra-thin movements brings endless possibilities for decorative craftsmanship and brilliant colors. The slim design provides more space for the dial, making colorful Caibao an ideal material for embodying design. Today, the brand has incorporated more than 30 different gemstones such as ruby, tiger’s eye, lapis lazuli, coral, malachite, and onyx into the watch production.

Precious materials exquisite metalworking

  Piaget has used precious metals such as gold as the core material for its creation. Over 60 years, it has created countless masterpieces with superb professional skills and gold craftsmanship. Precious metals such as gold have been sculpted by master craftsmen and earl craftsmen into various unique chain belts, which have become a distinctive feature of the brand. Among them, Palace-style totem decoration (Palacedecoration), as a prominent symbol of the earl, has a long-standing reputation.

Outstanding craft brilliant

  The meticulous gem cutting technology and inlay technology in the heritage make the watch dazzle, highlighting the unique charm of Piaget, adding a touch of style. Piaget is one of the few century-old brands that is proficient in both watch and jewellery making. Piaget is good at blending gemstones with extraordinary watchmaking technology. It is decorated with charming gemstones on the watch and even the ultra-thin main plate and other functional components. Glorious.

  Piaget constantly breaks the limits, pushes the limits of ultra-thin watchmaking, combines different precious materials and traditional craftsmanship, and perfectly combines advanced watchmaking technology, outstanding watchmaking craftsmanship and unique watch design to create dazzling jewelry watches. Glittering in the long river of time, a unique Piaget model. In the vast and creative world, Piaget will continue to explore infinite possibilities with a forward-looking spirit.

  The Xi’an Station exhibition will continue until November 7. Subsequently, the Piaget Limited Timepieces Piaget Exhibition will land in other cities in China, and start a new journey to explore the secrets of Piaget’s fine watchmaking.
Piaget Limited Edition Piaget Watch Exhibition-Xi’an Station
Exhibition Information
Time: October 25 to November 7, 2019
Venue: Atrium, SKP, Xi’an
Store address: Piaget Xi’an SKP store
Address: 1F, Xi’an SKP Women’s Hall, No. 261 Chang’an North Road, Beilin District, Xi’an, Shaanxi Province
(029) 83699565

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Deloitte’s Top 100 Luxury Products List, Audemars Piguet 51

A few days ago, Deloitte released the 2019 Global Luxury Goods Impact Report, in which the top 100 luxury goods companies in the world are ranked by sales. Of course, the big groups occupy the front row. LVMH Group, which owns many brands such as LV, Bulgari, CHAUMET and Tag Heuer, tops the list with US $ 28 billion; Richemont, the parent company of hard luxury brands such as Cartier, Vacheron Constantin, Panerai and Montblanc, ranks third Swatch Group, which controls well-known watch brands such as Breguet, Blancpain, Omega and Longines, is ranked eighth. With nearly 1 billion US dollars in sales, Audemars Piguet ranks 51st on this list. This Swiss fine watchmaking brand still in the hands of the founder’s family has performed very well in the past few years and has a stable ranking. In recent years, the sports watch market is very hot, and several well-known watch brands have become popular models, even ‘species’; brands without sports watches before have also launched corresponding sports models, to separate this A small piece of big cake. The Audemars Piguet Royal Oak watch is without a doubt one of the leaders of this trend. More than forty years ago, Royal Oak was born under the name of luxury stainless steel sports watches, which once led the market trend. Today, stainless steel sports watches have become the trend again. However, Audemars Piguet did not lie on the table. At the 2019 Geneva watch fair, Audemars Piguet CEO François-Henry Bennahmias announced the birth of a new Audemars Piguet watch series: CODE 11.59. CODE 11.59, which has been secretly developed for many years, will be the top priority of Audemars Piguet for the next many years. The voices about Audemars Piguet’s new watches are concentrated on this series, so that there are not many heavy news such as the new upgrade of Royal Oak. . Audemars Piguet finally waited for the best time for a ‘peaceful place and harmony’ like today, and released 13 new CODE 11.59 series watches in one breath. From simple function models to super minute repeaters, the lineup was gorgeous and the purpose was very clear. Presumably from the family owner to the brand management, on the day of the Geneva watch opening, you can breathe a long sigh of relief. Although it has been accumulated for a long time, the big move after so long did test the skill of secrecy. The Royal Oak series has been very successful in the past few decades. It has gone through the quartz crisis by itself and has become almost synonymous with Audemars Piguet. The Royal Oak offshore type, born in 1993, is also a sports watch on the market after the new millennium. One of the leaders. With the launch of the CODE 11.59 series this year, Audemars Piguet is clearly launching an attack on formal watches again. You can also understand that Audemars Piguet wants to reduce its excessive dependence on the Royal Oak series. Through this series of password-like names, Audemars Piguet has also expressed such a beautiful wish: CODE means to inherit Audemars Piguet’s excellent tradition, “C——Challenge, O——Own, D—Dare, E——Evolve”, And 11.59 represents 11:59 in the middle of the night, and a minute later is a new day and a new start. How much does Audemars Piguet value this new collection? The 6 movements used in the 13 watches are all self-produced, and 3 of them are new movements: an automatic winding movement 4302 with a second hand and date display, an integrated chronograph wheel and flyback function Core 4401, and automatic winding tourbillon movement 2950. Moreover, the CODE 11.59 series watches have unique aesthetic characteristics, which are briefly summarized as follows: 1. Precious metal watches: the 13 watches currently released in this series are all 18K gold cases with crocodile leather straps; 2. the outer circle inside Square: The middle case is octagonal, the upper bezel and the bottom case are round, and the three layers are independent. 3. Special mirror: hyperboloid anti-glare sapphire crystal, when read clearly; the inner surface shows The central dome, the outer surface forms a special visual effect, similar to the optical principle of myopia glasses. If you are curious, you may take glasses to compare and observe, it is well understood; 4. Hollow lugs: on the one hand is a special aesthetic design, and on the other hand The side cutout reduces the shielding of the middle case, which can better display the middle octagonal case, and the lugs are welded to the bezel instead of the case, the octagon is more obvious; 5. New deposition process LOGO: lacquered surface Dial with solid gold brand logo made by the new chemical plating deposition process. Compared with the Royal Oak watch, CODE 11.59 is another aesthetic system. We compare two watches with the same 4302 automatic movement, CODE 11.59 series self-winding watch, 18K white gold case blue dial, model 15210BC; new Royal Oak series self-winding watch, steel case Blue plate, model 15500ST. Both cases have a diameter of 41 mm, but the Royal Oak with eight classic screws has a wide bezel and a relatively small dial, while CODE 11.59 has almost no bezel and the dial is relatively large, so the latter has a visual effect. It’s bigger than the former. The Royal Oak dial is a classic “Grande Tapisserie” large checkered decoration, which is completely different from the visual effect of the CODE 11.59 mirror paint plate. With the narrow bezel, the CODE 11.59 dial also has a multi-level design, and the time scale design is also large. To make the dial look more harmonious. Royal Oak is an all-metal bracelet with a style that is different from the crocodile leather strap of CODE 11.59. Although Royal Oak is also suitable for formal wear, the visual effect of the CODE 11.59 belt is better. A simple comparison shows that Audemars Piguet hopes that customers will not only buy a Royal Oak, but also a CODE 11.59 watch: the former is leisure sports, and the latter is more suitable for formal occasions. But in the end, consumers have to pay for it. Needless to say, the quality depends on whether the watch itself is designed to meet today’s aesthetic taste. It now appears that Audemars Piguet CODE 11.59 adds a strong competitor to the formal watch market. / end / Interview Notes of Lu Xi Join readers, please send name + occupation + WeChat to [email protected]

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