On the 20th local time, to celebrate the 130th anniversary of the brand and the re-opening of the flagship store of Condotti Avenue, the Italian jewelry family BVLGARI Bulgari held a grand celebration in Rome, the eternal city. The BVLGARI Bvlgari flagship store at 10 Condotti Avenue in Rome has become more beautiful after being reinstalled, showing a different style of historical heritage and modern aesthetics, highlighting the brand’s 130-year glorious legend.
The stars of BVLGARI’s 130th anniversary celebration and the re-opening of the flagship store of the Condotti Avenue in Rome. Members of the Bulgari family Paolo Bulgari, Group CEO and Chairman Jean-Christophe Babin, brand ambassador Carla Bruni-Sarkozy, Roman mayor Ignazio Marino, famous Chinese movie star Shu Qi, and Oscar filmmaker Adrien Brody attended the ribbon-cutting ceremony.
The guests who visited on the day of the event were interviewed by media from all over the world. These included many stars in the entertainment industry, famous singers from Italy and France, and the Taiwanese goddess Shu Qi mentioned above, as well as Bulgari. Adrian Brody, a family member, became the youngest film winner in Oscar history with his wonderful performance in ‘The Pianist.’ JON KORTAJARENA’s models and actors from Spain, VALERIA GOLINO’s actor and director from Italy were all present.
As the only Chinese face among the stars attending BVLGARI’s 130th anniversary celebration, Shu Qi surprised everyone with her eye-catching beauty. She used the BVLGARI high jewelry series white diamond necklace and Serpenti series white diamond bracelet with a pale pink dress, showing the mysterious oriental beauty in elegance and nobility.
Bvlgari, a world-renowned jewellery from Italy, has been known for its bold design and unique style since its birth more than 140 years ago, and has been enthusiastically sought after by celebrities from all over the world.
The Bulgari family originated from Greece and was deeply and deeply influenced by the classic Greek tradition, but it was flourished under the influence of Roman culture. Inspired by Greek and Roman civilization, such as the use of ancient Greek and Roman coin designs in modern decoration patterns, Bvlgari’s designs have seen unprecedented prosperity. This has become one of the most prominent and most inspiring parts of the Bvlgari trademark. It not only fully reflects the prestige of Bvlgari, but also fulfills Bvlgari’s ambition to maintain the vitality of its cultural heritage.
Every piece of BVLGARI’s work is permeated with outstanding spirit. Exquisite and outstanding, the pursuit of absolute high quality, is the characteristic of each product, keep making progress. Transcend yourself. From a Greek silversmith to Italy to start a business and develop into a unique jewelry kingdom, the Bulgari family has experienced more than a century of growth. Among their customers are royals, politicians and film stars.